MBC – Impact Track

2018 Competition

2018 Seigle Impact Track


Business Impact co-hosted the 2018 Seigle Impact Track as part of the campus-wide Michigan Business Challenge, in partnership with the Zell Lurie and Erb Institutes. The Impact Track awarded a $26,000 prize pool to the most compelling business plans delivering social or environmental impact. The top Impact Track team won $15K!  This year, the Seigle family generously began funding this track of the challenge.

Here’s how it unfolded…

2018 Seigle Impact Track Timeline

Qualifying Round of the Michigan Business Challenge
Nov. 16-17, 2017 1 – 5:00pm @ Ross School of Business
Round 1 of the Michigan Business Challenge
Dec. 1, 2017 1 – 5:00pm @ Ross School of Business

Over 100 teams pitched their concepts, with half of them competing in the Impact Track


Impact Assessment Workshop
Thurs, Dec. 6, 2017 5:30-6:30 pm @ Ross School of Business, R2220

Business Impact’s Faculty Director, Michael Gordon presented best practices and approaches for launching social ventures, walking participants through the follow key issues:

  • Your Mission
  • The How
  • Single Best Indicator
  • Real Numbers
  • Showing a Caused Shift

Round 2 of the Michigan Business Challenge – Impact Track
Fri, Jan. 19, 2018, 1 – 5 pm @ Ross School of Business
View photos from Round 2
Read Press Release for Round 2

Adelie presents during the 2017-18 Michigan Business Challenge Seigle Impact Track.

The top nine teams from the first round then pitched their concepts in the Impact Track second round:

AfreecarTim Yuan (MBA ’18), Sydney Forrester (SNRE ’18), Yide Gu (BSME ’18), Ziyang Zhong (MSME ’18)
Afreecar is a motorized, solar-powered, electric bicycle trailer for affordable transportation and reliable electricity for communities in sub-Saharan Africa 

AdelieStefanie Rubinstein (MBA ’19), Vanessa Lynskey (MBA ’19), Tracy Wolfbiss (MBA ’19)
Adelie is a digital platform that seamlessly manages parental leave for expectant mothers and fathers.

Canopy – Brandon Keelean (MDes ’18), Ann Duong (MHI ’18), Elisabeth Michel (MPH ’17)
Canopy is a web application that helps people talk about and make end-of-life healthcare decisions, and then share those decisions through a legal document.

FoodFinder – Jack Griffin (BBA ’19)
FoodFinder uses a web and mobile app to make it as easy as it should be for families in need to locate and learn about their nearest free food assistance programs.

Green Book – Rajisa Omar (MPH ’18), Mariam Jalloul (MBA/MPH ’19), Kara Shen
Greenbook connects socially-conscious restaurant-goers with delicious, inclusive eateries through crowdsource reviews that more accurately describe dining experiences for minority groups.

PedalCell – Adam Hokin (BBA ’19), Anna Moreira Bianchi (MBA ’19)
PedalCell is a novel bicycle energy capture technology that rapidly charges smartphones for the bike share industry.

Pipeline – Elana Fox (MBA)
Pipeline builds a network of shared on-campus recruiters to connect top student talent with sustainability and impact-minded companies.

Quirk – Kiley Judge (LSA ’17), Rahul Agrawal Bejarano (COE ’18)
Made from quirky fruits, Quirk drinking vinegars are the healthy solution to nutritious, quirky fruit ending up in landfills.

Solar Fridge – Saswat Sahoo (BSE ’19), Vincent Thieu (BSE ’19), Edward Kim (BSE ’19), Anya Amin (BBA ’20), Vanessa Lee (BSE/IOE ’20), Jashan Kishore (BBA/BSE ’20), Ryuji Arimoto (BSE ’20), Adam Racette (BSE ’19)
The Solar Fridge team is focused on developing an inexpensive, portable, and low-maintenance solar-powered adsorption refrigerator for vaccine storage aimed at ensuring the viability and availability of vaccines in low-resource communities.


Finalist Teams submitted their business plans by 8 am on Mon, Feb. 5
Some Finalist Teams attended Business Plan deliverable Office Hours, in early February.
Some Finalist Teams attended Pitch practice in February.

Final Round of the Michigan Business Challenge – Social Impact Track:
Fri, Feb. 16, 2018, 12:30 – 3 pm @ Ross School of Business
View photos from the Finals Round
Read the pre-Finals Press Release
Read the post-Finals Press Release

Canopy presents during Round Two of the MBC Seigle Impact Track.

Four MBC – Impact Track Finalists presented at approximately 40 minutes each:

Adelie Stefanie Rubinstein (MBA ’19), Vanessa Lynskey (MBA ’19), Tracy Wolfbiss (MBA ’19)
Adelie is a digital platform that seamlessly manages parental leave for expectant mothers and fathers.

Canopy – Brandon Keelean (MDes ’18), Ann Duong (MHI ’18), Elisabeth Michel (MPH ’17)
Canopy is a web application that helps people talk about and make end-of-life healthcare decisions, and then share those decisions through a legal document.

FoodFinder – Jack Griffin (BBA ’19)
FoodFinder uses a web and mobile app to make it as easy as it should be for families in need to locate and learn about their nearest free food assistance programs.

PedalCell – Adam Hokin (BBA ’19), Anna Moreira Bianchi (MBA ’19)
PedalCell is a novel bicycle energy capture technology that rapidly charges smartphones for the bike share industry.


The expert judging panel for the finals was comprised of:

  • Michael Finney – Community Ventures Resources
  • Chris UhlRock Ventures
  • Lauren BigelowGrowth Capital Network

Starting at 5 pm: Team Showcase, Reception, and Winning Team Announcement

Winners!

Winners! PedalCell wins the 2018 MBC Seigle Impact Track.

Winners were announced at 6:15 pm in the basement of Ross.

  • First Place: PedalCell – $15,000
  • Second Place: Canopy – $7,500
  • Third Place: FoodFinder – $2,500
  • Fourth Place: Adelie – $1,000

Resources