2016 – Operational and Strategic Plans for the old Tiger Stadium
In 2016, students tackled strategic and operational questions to help launch Detroit PAL‘s Kids At the Corner Campaign in partnership with the Old Tiger Stadium Conservancy, which involves the redevelopment of the historic field. The top teams presented to a panel of judges including experts and leaders from Detroit. The winning team received a $2,500 cash prize and the opportunity for their ideas to be implemented! Community partners included Detroit PAL, the City of Detroit, the Skillman Foundation, the Old Tiger Stadium Conservancy, and Corktown Economic Development Corporation.
17 teams started the Challenge, representing 12 schools at U-M. The four competing finalists were named Detroit Tomorrow, Eye of the Tiger, MC5, and We-troit, who presented their pitches on Feb. 9, 2016.
Teams were judged by a panel of Detroit leaders and content experts, who also shared leadership lessons during the finals event:
- Tim Richey – CEO, Detroit PAL
- Tonya Allen – President & CEO, Skillman Foundation
- Thom Linn – Chairman, Old Tiger Stadium Conservancy
- Rico Razo – District 6 Manager, City of Detroit
Team Eye of the Tiger, comprised of four graduate students from the U-M Ross School of Business, Taubman College of Architecture and Urban Planning and the Ford School of Public Policy, won for their innovative and research-driven proposal that highlighted how to best utilize the new playing field, preserve the site’s history and generate enough revenue to effectively operate Detroit PAL’s new facility. Winning students Aaron Ledbetter, Andrew Kelley, Karen Yocky and Michelle Rubin spent the semester learning about the history and plans for the former Tiger Stadium.
The anticipated groundbreaking for the new Detroit PAL facility is planned for April. As part of the implementation plan, students will work directly with Detroit PAL and its partners to execute their vision for the nonprofit’s long-term sustainability and growth.
Cosponsoring U-M schools and colleges included the Ross School of Business, School of Public Health, School of Social Work, School of Information, Gerald R. Ford School of Public Policy, School of Naturaal Resources and Environment, School of Education, Stamps School of Art and Design, Taubman College of Architecture and Urban Planning, Michigan Law, the Office of the Provost, and Michigan Athletics.