MBC – Impact Track

2016 Competition

2016 Social Impact Track


From 2015-2016, this track was known as the Social Impact Track. Business Impact co-hosted the 2016 Social Impact Track as part of the campus-wide Michigan Business Challenge, in partnership with the Zell Lurie and Erb Institutes. The competition awarded a $26,000 prize pool to the most compelling business plans that deliver social impact.


Here’s how it unfolded

Round 1 of the Michigan Business Challenge
Fri, Dec. 4, 2015 12:45 – 5:00pm @ Ross School of Business

Over 100 teams pitched their concepts, with half of them competing in the Social Impact Track

Social Impact Assessment Workshop
Thurs, Dec. 10, 2015 5:30-7:00pm @ Ross School of Business

Business Impact’s Managing Director, Rishi Moudgil, reviewed best practices and approaches for launching social ventures, including the following questions:

  • How do you best structure your business model to deliver social impact?
  • What impact tools, metrics, and measurements should you consider?
  • How do you differentiate social goals from commercial and/or financial?
  • What are your target populations and market segments?
  • What does it mean to achieve financial sustainability in a social venture?

mbc-sit-semi-highlightsRound 2 of the Michigan Business Challenge – Social Impact Track
Fri, Jan. 22, 2016 1:00-5:00pm @ Ross School of Business

The top eight teams pitched their concepts for the Social Impact Track:

CARt Coordinating rides for low-income, low-vehicle access individuals to get to and from supermarkets so they have increased access to healthy, affordable food

GoodVestUsing advanced algorithms to provide data-driven insights into the social impact and financial strength of publicly traded companies

Inverxion – Alternative investment firm that supports minority-owned businesses with capital investments of $10,000 or more

Kulisha – Offering a superior aquafeed using insects that adds value to aquaculture operations and reduces environmental impact

LiquidGoldConceptFostering an open exchange of breastfeeding knowledge to develop evidence-based lactation education tools for parents and providers

NELOOnline tool and app envisioned with students first to improve the number of at-risk students that not only graduate, but are positioned to be competitive in the job market

Project MESA Designing a portable gynecological exam table to help rural clinicians in developing countries conduct more effective and frequent women’s examinations in mobile health settings

socFoodBank Connecting small businesses, restaurant owners and event organizers with volunteers to transport surplus, possibly perishable, food

StepForMaximizing the marketing value of every dollar spent on corporate donations by effectively engaging users through fitness-powered crowdfunding

mbc-sit-finalsnapFinal Round of the Michigan Business Challenge – Social Impact Track:
Fri, Feb. 19, 2016 @ Ross School of Business

12:00pm – 3:00pm: Final Team Pitches
5:00pm – 6:15pm: Team Showcase & Winning Team Announcement

Participating Finalists (click links for full-length articles):


Congratulations to Kulisha, the 2016 Social Impact Track Team, who won $15,000
…And congratulations to Social Impact Track Runners Up:
  • StepFor, who won $7,500
  • CARt, who won $2,500
  • Project MESA, who won $1,200